Pakistan dissatisfied with new ICC revenue model and demands clarity

The International Cricket Council (ICC), the game’s global governing body, has proposed a new revenue-sharing model for the 2024-27 cycle that will be voted on at the next board meeting in June.

According to figures leaked to Cricinfo, India will claim 38.5% and England and Australia will get 6.89% and 6.25% respectively. Pakistan will get 5.75% of projected ICC revenues, mostly from media rights sales.

The 12 full members of the ICC will receive 88.81%, with the remainder to be distributed among the 96 associate members.

We insist that the ICC tell us how these figures were arrived at, Sethi told Reuters from London.

We are not happy with the situation as it stands.

In June, when the board has to approve the financial model, if we are not given those details, we will not approve it.India generates about 80 percent of ICC’s revenue, and Disney Star last year shelled out $3 billion to buy media rights to the Indian market for 2024-27.

Sethi said PCB has already asked the ICC to explain how its finance and commercial committee, chaired by Cricket Board of India Secretary Jay Shah, determined the stake.

Although all countries will get more money, Sethi said that at least two other countries playing in the tests are not happy with the model and have asked for more information.

The ICC, which takes into account factors such as the performance of a country’s men’s and women’s teams and their contribution to ICC commercial revenue, was not available for comment.

In principle, India should receive more, there is no doubt about that, but…how is this table developed? said Sethi.

The proposed revenue sharing has become a major topic of conversation in world cricket, which is already facing a rapidly changing landscape because of the India-induced growth of franchise-based leagues.

Former England captain Mike Atherton, writing in the Times on Monday, criticized the flawed model, which he believes will only exacerbate existing inequalities in the game.

If this distribution takes place, the strong will become stronger, the weak weaker (relatively), and international cricket will continue to become less competitive, which in the long run is in no one’s interest, Atherton wrote.

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