Earlier this year, local media reported that the deal was close to being finalized, and BCCI Secretary Jay Shah confirmed the move on Twitter, without giving financial details or the length of the contract.
I am pleased to announce @BCCI’s partnership with @adidas as a sponsor, Shah tweeted.
We are committed to growing the game of cricket and are excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas.
In 2020, BCCI signed a three-year agreement with Mobile Premier League sports apparel brand MPL Sports to replace American sportswear manufacturer Nike.
Apparel brand Killer Jeans became an interim sponsor after the deal was terminated early, and their contract expires May 31, according to reports.